A strange one, this. Apple have been forced by the UK Advertising Standards Agency (ASA) to pull their current advert for the iPhone 3G.

The advert repeatedly stated that the phone was "really fast" and showed news pages and the Google maps service taking just fractions of a second to appear.

Text on the screen said: "Network performance will vary by location."

After upholding the viewers' complaints, the ASA said the advert must not appear again in the same form. Source: BBC Online

Who are these people? Why exactly are they complaining?

It's difficult for someone in the industry to comprehend someone being genuinely misled by these adverts. To give you an example, adverts for laundry products have been claiming their Whites are "more white than ever before" since back in the 60s, and yet no-one seems to stop them from continuing to do so. I don't think many of us would expect Apple to run an advert for an extra 30 seconds, showing a half loaded Google Map, just so that punters are given a realistic impression!